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张有为:张有为策划案例10-E厨时代(青青菜园)
2018-05-09 2513

2015年1月    E厨时代(青青菜园)


细分市场:1)客户:  创业者(8000元)    

         2)消费者:城镇白领+三口之家

产品定位:净菜+调料包(烹饪方法)

概念区隔:厨师长的手艺

卖点:

1、成都唯一能自己动手做出大厨手艺的晚餐;

2、上班订下班取,不拣不洗不切,半小时就上桌;

3、傻瓜式烹饪操作与调料包组合的E厨时尚;

4、手机APP智能配菜推荐,随时随地自助下单;

5、青青菜园,国内少数成功的O2O生鲜项目;

6、8000元创业做老板,赚到人生的第一桶金。


强势卖点:不贵但好吃

品牌广告语:E厨时代(青青菜园),把大厨带回家!




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Message:Exception of type 'System.Web.HttpUnhandledException' was thrown.
Source:System.Web
StackTrace: at System.Web.UI.Page.HandleError(Exception e) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint) at System.Web.UI.Page.ProcessRequest() at System.Web.UI.Page.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewUserControl.ViewUserControlContainerPage.ProcessRequest(HttpContext context) at System.Web.Mvc.ViewPage.RenderView(ViewContext viewContext) at System.Web.Mvc.ViewUserControl.RenderView(ViewContext viewContext) at System.Web.Mvc.WebFormView.RenderView(ViewContext viewContext, TextWriter writer, Object instance) at System.Web.Mvc.Html.RenderPartialExtensions.RenderPartial(HtmlHelper htmlHelper, String partialViewName, Object model, ViewDataDictionary viewData) at System.Web.Mvc.Html.SDRenderPartialExtensions.SDRenderPartial(HtmlHelper helper, String partialName, Object model, ViewDataDictionary viewData, Action`2 expFunc)
Message:Collection was modified; enumeration operation may not execute.
Source:mscorlib
StackTrace: at System.Collections.Generic.List`1.Enumerator.MoveNextRare() at ASP.views_space_spacerightbar_v2_ascx.__Render__control1(HtmlTextWriter __w, Control parameterContainer) in d:\webs\subsite-pc.jiangshi.org\Views\Space\SpaceRightBar_v2.ascx:line 52 at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.UI.Control.RenderChildrenInternal(HtmlTextWriter writer, ICollection children) at System.Web.Mvc.ViewPage.Render(HtmlTextWriter writer) at System.Web.UI.Page.ProcessRequestMain(Boolean includeStagesBeforeAsyncPoint, Boolean includeStagesAfterAsyncPoint)
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